01
Every message gets an answer
At night, at weekends or at peak times – no customer is left without a reply.
About us
We're changing the way businesses talk to their customers.
Sagel brings AI and engineering together so businesses can answer customer requests from every channel – 24/7 and in the customer's own language.
Our story
Born from our own need
Sagel was built in 2024 to automate the growing communication and coordination workload in our family company, EMC Ltd. Calls, messages and emails were arriving at once, and the team was struggling to keep up with the same questions.
The solution worked so well that we realised every business that talks to its customers faces the same problem. Today Sagel is the digital assistant for businesses across industries – from restaurants and clinics to schools and transfer companies.
Milestones
- 2024
Sagel is born
The first version is built for EMC Ltd's own customer communication.
- KOSGEB
KOSGEB / TEKMER
Our project is developed within the KOSGEB/TEKMER programme.
- Today
A platform across industries
8 communication channels, a panel in 5 languages and businesses from many industries.
Channels
All your touchpoints in one assistant
Every channel feeds one assistant, and every record lands in one panel.
WhatsAppFrom your business number
MessengerYour Facebook page
TelegramYour own bot
EmailFrom your own address
PhoneTalks to callers by voice
Online formAppointment & booking page
WebsiteManage your site from the panel
APIConnects your other systems
Dashboard
Everything in front of you the moment you log in
Whatever the channel, every record lands in the same calendar and list. Conversations, customers, campaigns and reports live in the same place.
- Calendar & daily list — Month, week or agenda view, synced with Google Calendar.
- Works with your team — Hands conversations to your team when needed and takes them back afterwards.
- Customer cards — Every customer's contact details and history on one card.
- Reports — See how many conversations turned into results – or just ask the panel.
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In the customer's language
The assistant replies in the customer's language, and you read it in yours in the panel.
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You stay in control
The assistant only uses the information you give it, and hands over to your team when needed.
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Secure and transparent
Your data is encrypted and processed in line with KVKK and GDPR.
References
Businesses across industries talk to their customers with Sagel.
Founder
Emre Mutlu · Founder
He founded SAGEL in 2024 to automate the growing coordination workload inside the family company, EMC Ltd. The results proved the platform could help teams scale customer communication far beyond hospitality.
He studied Electrical Engineering and Technical Informatics at RWTH Aachen University. He then spent three years at Fraunhofer IPT (applied production research) and two years as an Embedded Systems Engineer at Condor Group.
His mission is to bring engineering discipline to business communication—automating repetitive work so teams can focus on high-value, human-led experiences, while continuously improving speed, quality, and consistency.
Let's build your brand's digital assistant together.
In a short call we'll learn about your business and show you live what Sagel can do for you.